This lesson is all about understanding who your target audience is. This is by far the most crucial aspect of not only your marketing but also your entire business. I can’t stress this enough. This is one of the most overlooked areas of business that people don’t address and it causes a heck of a lot of issues long term so I want to make sure we’ve narrowed this down, so that your marketing material can be highly effective. Even if you've done this exercise before, let's do it again and really understand your target market.
