When you're researching your content you want to figure out your ideal clients frustrations, understand their desires and find out what problems keep them up at night. It's really important that you're able to pinpoint what problems your potential clients are having and then be the authority that can help solve this problem for them.

The best way to do research is to ask your current clients or people who are in your 'ideal client' demographic. You can do this by asking them directly, by doing research on social media or look in forums and places online where your ideal audience hangs out. Find out what problems they are having. This allows you to create killer content that speaks directly to you audience in a way no one else can - and your competitors aren't.